Our industry survey showed brides and grooms most often make first contact with their florist about one year ahead of their wedding date. Unfortunately for florists, that means when you’re busy dressing venues and delivering bouquets this wedding season, it's...
As every florist but few clients realise, simply asking the cost of wedding flowers is like asking the length of a piece of string. There's very little data for the florist industry which means it's hard to assess the state...
As reported last month in the national news, artificial flowers are seeing a comeback. John Lewis has seen a huge surge in sales of artificial blooms while a rising number of high-end independent florists and interior designers are now advocating...
Winter weddings are on the rise! More and more couples are tossing the rulebook when selecting the date for their wedding day. Ceremonies are no longer confined to weekends and while summer remains peak season, a growing number of brides...
It’s difficult for small business owners to discuss pricing structures publicly, so as leaders in the corsage and buttonhole world we decided to survey our customers to help guide florists on making those important decisions. The results have allowed us...
Here are just a few tips from two Corsage Creations customers showing how they maximise their sales of the Corsage Creations range. Jennifer Hollingworth from Flowers by Suzanne in Lincoln adds: “This is definitely a profitable line for us. We...
Here is a great way to exclude your competition from your customers. Having signature items that your competition does not or cannot carry will make your customers feel special and show you as a LEADER in the industry. Here are...
Add ons are a great way to boost your income, here is how to use them. Growing up in a flower shop, one thing I was always responsible for was making sure we had plenty of balloons blown up on...
An important lesson to get your business to thrive is always looking for new customers. Do you have a shrinking customer base, by no fault of your own? People move, switch supplier/florist and even pass away. To continue to grow...
