The results: how much you charge for buttonholes & corsages

About the participants

What type of floristry businesses do they run?

• The majority (64%) of participants own flower shop premises and offer all kinds of floristry including impulse buys and same day orders.
• The second largest proportion (21%) work from home and only offer events and pre-booked work.
• 9% of participants work from studio premises and offer all kinds of floristry including impulse buys and same day orders.
• 5% of participants are event florists only and work only from a studio.

Whereabouts are they based?

• Below you can see a pie chart showing where our survey responders are from.
• The areas with the largest number of responders are North West, South East and South West of England.

Are they working in a city, town or rural area?

• The majority of responders (60%) are based in a town, around a quarter (26%) are based in a rural area, while the fewest amount are in a city (15%).

The scale of their businesses

How many buttonholes do they sell per year?

• The largest chunk of responders (21%) sell 100 to 200 buttonholes per year. Hypothetically, if they’re making an average of five buttonholes per wedding, that means they’re doing around 30 weddings per year.
• Just under a quarter (20%) of responders sell 80 to 100 buttonholes per year, and the same proportion sell 200 to 500 per year.
• 10% of responders sell more than 500 buttonholes per year.

How many corsages do they sell per year?

• The largest proportion of responders (23%) sell 30 to 50 corsages per year. This then drops to just 10 to 25 corsages per year, sold by 18% of responders.
• 10% of responders sell 200 to 500 corsages per year.