Florists: show off your best!
Here is a great way to exclude your competition from your customers. Having signature items that your competition does not or cannot carry will make your customers feel special and show you as a LEADER in the industry. Here are a few ways to become a Leader.
- Have unique products. Carrying products that the competition does not have the vision to carry will allow you to connect with more customers and allows you to promote a more unique image
- Create flyer's highlighting new items and specials. Not only do these advertise the products, but again emphasizes that you are a LEADER in the industry prepared to invest in new and exciting lines.
- Show unique ways of using the bracelets in the industry. You can achieve this by having design classes or open houses where these unique designs are featured.
- Have the “couture” products available on sale. There are many products in the floral industry that are extremely unique with a great profit margin. Unless you show them, you can never sell them.